Example #012 - Design to sell a high-value product

Hey — it’s Deepak

My favorite example.

Reading time - 1 min

Design to sell to premium buyers.

They have the most advanced tech but still they focused on how it benefits their users because that’s what people care about.

Don'ts

• Sale/Discounts

• Limited time offers

Do’s

Premium buyers only care about this

• Quality

• Result

• Exclusivity

• Value

• Pain points - if it solves a big problem for them then they will pay

The product in this example is Ultrahuman Ring AIR 
worth around ₹28,000 or $335. 

Premium buyers are going to research, nobody is going to buy $2,000 or $20,000 product without proper research.

Give them full details like benefits, advantages, disadvantages, comparisons etc make it easy for them to research.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you.