Example #009 - Un-boringify your website

Hey — it’s Deepak

Reading time - 2 mins

Un-boringify your website.

But why do it?

To make it relatable think of it as a public speaker at a seminar.

• A speaker who makes audience laughs in first few seconds & keeps the audience curious and engaged for the rest of the show.

• A speaker who is boring in the first few seconds and will treat your insomnia.

You don’t want your website to be like the latter.

3 easy tips to boost engagement

Try interactive elements like quizzes, polls, or spin to win to engage users and gather valuable insights.

Utilize personalization data to tailor website content and recommendations like user’s location, this creates a more relevant and engaging experience.

Like Glossier: - This below is when you are shopping in India

And this below is when you are shopping in UAE, they update the taxes & currency info.

And this below is when you are shopping in UK, here they changed the whole first section based on their target audience.

Another use-case apart from location is to help users make a good buying decision like Sephora did, no matter which product you choose they automatically give you a comparison with similar products that you might consider.

You can add subtle on-scroll animations to make using your website more fun and engaging experience for the users.

For example:

• Apple’s website - I specifically like their Air Pods (2nd gen) page
  https://www.apple.com/airpods-pro/

But animations like this are costly & time-consuming to build so you can try a subtle version of this like:

• Dr Ali Abdaal’s website
  https://www.feelgoodproductivity.com/

And if you’ve a lot of information and need to reduce cognitive load on users, you can reveal your website’s content on-scroll.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.