Example #006 - The perfect shade for your brand

Hey — it’s Deepak

Reading time - 2 mins

This is the simplest way anyone can choose a perfect color for their business.

Imagine you're designing a website for a luxurious spa brand.

You want to evoke feelings of:

• Relaxation

• Tranquility

• Rejuvenation

Hue refers to the actual color itself, like "blue" or "red."

For this example we can choose the color “Blue” to evoke a sense of calmness and peacefulness, aligning perfectly with the spa.

You don’t have to remember color psychology, just Google - “color psychology chart” whenever you need.

Saturation refers to the color's vibrancy, how pure a color is.

Imagine the color red in Coca-Cola. That's high saturation.
Add gray to that red. That's low saturation.

High saturation = Energetic & Active
Low saturation = Relaxing & Calm

So for a spa to maintain a relaxing feel, we can add a little gray to the blue and create a soothing and inviting vibe.

Value refers to a color's lightness and darkness or how much white is added to the hue.

A very dark blue might feel too heavy or depressing for the spa, like as we say I feel blue today (yeah…that’s dark blue)

Instead, we can choose a lighter shade of blue, maybe a soft sky blue further evoking the feeling of relaxation.

And your perfect shade is ready.

Think of it this way

• Go with high vibrancy & darker shade if you want your brand to look authoritative and powerful.

• And low vibrancy & lighter shade is much cooler and relaxing, it gives a comforting feeling.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

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I run an agency that builds & scales Shopify stores.

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