Example #005 - 1 design hack, unmeasurable upside potential

Hey — it’s Deepak

I took a 90-min nap yesterday after lunch, try it, it feels so good.

Bonus tip: Don’t take a nap directly after lunch, walk for 10-15 mins first.

Reading time - 45 secs

My favorite & easiest conversion example this week, you can try this today literally!

Rounded edge vs sharp edge buttons

Using rounded buttons can result in increase in revenue by a whopping 15%! That’s big! for a small change.

It’s mainly because we humans have a subconscious bias towards rounded shapes.

We perceive them as more approachable, friendly, and less threatening compared to sharp-cornered objects.

This psychological phenomenon translates into the digital world as well.

This increase Click-Through Rates (CTRs) and eventually revenue for the business.

You can take this one step further and explore different levels of roundness and A/B test to find what works best for your business.

Source of research

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
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Book a 30-min Intro with me here: - Calendly
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See you.