Example #003 - Why ugly designs work?

Hey — it’s Deepak

Random unrelated thought
Trust me when I say this “Never trust a person who’s sentence starts with trust me”

Reading time - 1 min

Design that works every time (well most of the time)

Credits: Image Source & Barry Hott (The Carroll Shelby of social ads)

How to make ugly design work?

Design is about communication.

Ugly design works because if you can show up ugly, you are authentic & free and most people connect with that easily.

It’s like watching your favorite influencer on Instagram with no filter.

Here’s a simple way to understand this:

As Steve Jobs said good design is what works

Good design can be ugly and beautiful both, but ugly design works better because people don’t want to see perfect. They want to see real.

Here’s an example:

Not a beautiful website but works.

Appreciate you reading. It really means a lot.
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Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

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