Example #001 - Background Image Secrets!

Hey — it’s Deepak

Hope you had a great week, mine was a little unproductive but ate a finger lickin’ good Chicken and managed to write this.

Reading time - 1min

If you’re running an ecommerce store try this, It’s a simple but great way to increase your AOV (Average Order Value).

Imagine you're running an online store, selling furniture’s from expensive & cozy sofas to affordable chairs.

Use a background image where your sofa is on the beach or have clouds in the bg, this can evoke feelings of relaxation & comfort.

Now, because of those feelings people are more likely to buy an expensive but cozy sofa instead of an affordable chair which in turn can increase your AOV (Average Order Value)

The key takeaway?

A well-chosen background image is a strategic way to prime your visitors for the kind of products or services you want to sell.

Proof: It has been researched by Dr. Robert Cialdini and was well written in his book - Pre-Suasion

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
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See you.